Peru, located in western South America, is the third largest country on the continent after Brazil and Argentina. It fascinates by its diversity and the three different landscape zones: Coast (Costa), Highlands (Sierra) and Rainforest (Selva). The coast is a relatively narrow section that is mainly made up of a desert region. The highlands consist of the Andes Mountains, reaching its peak at over 6,700 meters above sea level. The rainforest begins in the eastern Andes. Here, still close to the mountains, are a number of coffee growing regions. Around 30 million people live in Peru, with a large proportion of indigenous people. Nearly 10 million people now live in the capital Lima, directly on the Pacific.

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The coffee regions are spread over three areas, the north, the centre and the south. While the south, in the state of Cusco, produces only small quantities, the largest and thus most important area is the north.