Finca El Socorro is one of the three farms owned by Juan Diego de la Cerda. Diego is experimenting with different varieties such as Java, Red and Yellow Bourbon, Yellow Caturra, Maracaturra, Pacamara, Purpuracea, and Geisha. The Maracaturra variety is originally from Nicaragua and a cross of Maragogype and Caturra. It was initially planted in Guatemala as an experiment against rost. In 2007 and 2020 Diego got awarded first place in Cup of Excellence, 2021 the second place. 

60% of his land is covered with natural forests. Coffee cultivation only makes up 25% of his land. The rest is covered with cows and flower plantations. All coffee trees are natural shade trees that have been on the farm prior. Each Parcel has a sign with information about age, varieties, size, etc.